Digital Marketer

Job description
Monocal is a fast-growing digital agency serving SME clients is now looking for Digital Marketer to join us! The Responsibilities and Requirements for this position are as follows:

Responsibilities:
– Implement paid programmatic, display, social and SEM campaigns including ad copy, audience targeting, ad creatives, placements and bid adjustments;
– Review all media performance across all media buys;
– Review media reports, analysis and recommendations and provides inputs to clients;
– Manage ad budgets and campaign spend across digital channels to drive strong return on investment and efficient CAC;
– Identify new test channels to continue meet or exceed established critical metrics;
– Analyse performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions;
– Ensure that all marketing and advertising tracking codes and tagging on website for digital advertising campaigns are set up;
– Report and oversee the effectiveness of digital marketing campaigns and identify potential opportunities for improvement via data-driven decision making.
– Create and maintain relevant audience segments and track performance; and
– Monitor daily performance metrics to understand digital marketing performance from analytics and tracking tools.

Requirements:
– Bachelor degree in marketing or any related field with at least 2+ years experience in a similar role;
– Excellent analytical skills and leverage data, metric, actionable insights & recommendations;
– Experience in optimizing landing pages and user funnels;
– High business knowledge to understand how marketing and digital drives business;
– Effective time-management and multi-tasking skills, ability to prioritize work assignments and meet tight deadlines;
– Balance of disciplined strategic thinking, creativity, and analytical mindset;
– Understanding of marketing tools; Google Analytics, Google Ads, Meta Ads Manager, Google Tag Manager and etc;
– Experience with SEO and SEM strong written, verbal and collaboration skills;
– Understand competitive landscape and digital touchpoints of client interaction and clients’ need; and
– Experience in project management would be an added advantage.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.